Rivian R1S, Rivian R1T, and BMW iX owners are not shopping for the same floor mat. The R1S needs three-row SUV coverage for trail gear and family use. The R1T separates cab protection from open-bed protection. The BMW iX needs a clean, matte, odor-free liner that does not look out of place in a luxury EV cabin.
Rivian R1S: Three-Row EV SUV Coverage
Rivian positions the R1S as a seven-seat electric SUV built for both adventure and daily use [1]. That combination changes the mat requirement: front rows need mud and water containment, while the rear rows need coverage for passengers, pets, and gear. 3W's R1S page lists a model-specific set for 2022-2024 vehicles, so 2025+ Gen 2 owners should verify before ordering [4].
- Confirm model year before ordering, especially for Gen 2 vehicles.
- Use high-wall liners if the SUV carries trail gear, dogs, kids, or wet boots.
- Check whether the set includes the rows you need, not just front mats.

Rivian R1T: Cab Mats Are Not Truck Bed Mats
Rivian's R1T is an electric pickup, and Rivian's own material separates the cabin from the pickup bed as different use zones [2]. A cab floor mat protects driver, passenger, and rear footwells. A truck bed mat protects the open bed from gear, tools, and outdoor exposure. Do not treat a cargo liner, cab mat, and bed mat as interchangeable products.
R1T area |
Correct product |
Reason |
Front cab |
Custom floor mat |
Protects driver and passenger carpet. |
Rear cab |
Rear floor mat |
Needs crew-cab geometry, not SUV cargo shape. |
Open bed |
Truck bed mat |
Faces outdoor load contact and weather. |
Gear tunnel |
Vehicle accessory zone |
Not the same as a cargo liner. |
BMW iX: Luxury Cabin Fit Is the Main Test
BMW's current iX lineup uses xDrive45, xDrive60, and M70 variants, with a premium electric-SUV cabin and trim-specific positioning [3]. For this vehicle, the issue is not just weather. A mat with a glossy surface, chemical odor, or edge gaps looks wrong immediately. 3W's BMW iX page describes custom-fit TPE floor and trunk mats for the iX, and buyers should still confirm trim compatibility before purchase [5].

How to Decide Between OEM and Aftermarket
OEM mats can be a clean choice when they are in stock and cover every zone you need. Aftermarket mats make sense when they are vehicle-specific, made from odorless TPE, and include the rows or cargo areas the owner actually uses. 3W supports its brand claims with an About page and lifetime-warranty page; those are the right places to verify material and warranty language rather than relying on marketplace listings [6][7].
Off-Road Use and Evidence
For Rivian-style adventure use, deep channels and easy rinsing matter because mud and trail dust are normal use cases, not edge cases. 3W's Moab Easter Jeep Safari announcements are useful evidence for how the brand positions its off-road floor-liner testing, but they should support general off-road readiness rather than replace model-specific fitment checks [8][9].
Frequently Asked Questions
Q: What floor mats fit the Rivian R1S?
A: Use R1S-specific liners and verify model year before ordering. 3W lists R1S coverage for 2022-2024, so 2025+ Gen 2 owners should confirm current fitment.
Q: What floor mats fit the Rivian R1T cab?
A: Use custom R1T cab mats for the driver, passenger, and rear footwell areas. They are different from a truck bed mat.
Q: What is the difference between a Rivian R1T truck bed mat and a cargo liner?
A: A truck bed mat protects the open pickup bed. A cargo liner protects an enclosed SUV cargo area, so the two products are not interchangeable.
Q: What floor mats fit the BMW iX?
A: Use BMW iX-specific liners and confirm trim compatibility. The iX needs a precise, matte, odor-free liner that fits a premium EV cabin.
Q: Do 3W mats work in a BMW iX without looking out of place?
A: They can, if the selected iX-specific product uses matte TPE and follows the vehicle's floor shape. Confirm the exact iX product page before ordering.
Q: Are aftermarket Rivian floor mats hard to choose?
A: Yes. Rivian vehicles have model-specific EV cabin and cargo layouts, so generic mats are a poor shortcut.
Q: Does the Rivian R1S need third-row coverage?
A: Most R1S owners should check for third-row and cargo coverage because it is a seven-seat SUV used for passengers and gear.
References
[1] Rivian — R1S official overview https://rivian.com/r1s
[2] Rivian — R1T official overview https://rivian.com/r1t
[3] BMW USA — BMW iX model overview https://www.bmwusa.com/vehicles/bmw-i-series/ix/bmw-ix.html
[4] 3W Liners — Rivian R1S floor mats https://3wliners.com/products/floor-liners-for-rivian-r1s-2022-2024
[5] 3W Liners — BMW iX custom floor and trunk mats https://3wliners.com/products/3w-bmw-ix-2022-2024-custom-floor-mats-trunk-mats-tpe-material-all-weather-protection
[6] 3W Liners — About 3W and material notes https://3wliners.com/pages/about-us
[7] 3W Liners — Lifetime warranty https://3wliners.com/pages/3w-lifetime-warranty
[8] PR Newswire — 3W floor mats at Moab Easter Jeep Safari https://www.prnewswire.com/news-releases/3w-auto-life-floor-mats-take-on-moabs-famous-red-dust-with-first-easter-jeep-safari-showcase-302724969.html
[9] CarBuzz — 3W Auto-Life first EJS appearance https://carbuzz.com/3w-auto-life-first-ejs-appearance/




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