About us
- Worth Choosing, Worth Celebrating, Worth the Wait
At 3W, we're in the business of delivering exceptional quality. Our bespoke floor liners are the epitome of durability, comfort, and style, engineered to elevate the driving experience in every vehicle. We cater to a diverse range of cars, trucks, SUVs, and vans, ensuring each liner we produce meets our rigorous standards.
What sets our floor mats apart is our innovative approach to manufacturing. Utilizing the advanced injection molding process, we achieve a level of precision and resilience that traditional compression molding simply can't match. The result is a product that not only protects your vehicle's interior but also enhances its functionality and aesthetic appeal.
Choose 3W for a product that's not just worth selecting but worth celebrating and worth the wait.
Red Dot Seal of Excellence
Industry Acclaim
Prestige in innovation was bestowed upon our floor mats in 2017 with the Red Dot award from Germany. The jury lauded our use of TPE material for its environmental sustainability and adaptability across a multitude of vehicle models, highlighting both our commitment to quality and our contributions to eco-friendly practices.
Designed in the USA and serving both commercial and private clients, we take pride in being an OEM supplier for leading automotive names such as Ford and Honda. This partnership with top-tier car brands cements our status as a trusted leader in the floor liner industry.
Our Journey
Founded in 2015 in Queens, New York, 3W Floor Liners began as a family venture, distributing premium 3W Liners. Our strategically positioned warehouses in Oceanside, NY, and Sayreville, NJ, ensure expedited and cost-effective shipping across the US. Rigorous research by our experts guarantees our floor liners offer unmatched resilience, strength, and flexibility. Leveraging over three decades of industry experience, our President Gavin launched an online store to bring top-tier auto accessories directly to consumers, marking the inception of 3W Floor Liners.
Growth and Expansion
From humble beginnings in a living room, Gavin's vision quickly evolved into a robust operation. In 2017, we inaugurated our technology office on Long Island and relocated our headquarters to a state-of-the-art facility. Our growth trajectory has been swift, but our commitment to delivering exceptional products, value, and customer service remains unaltered.
Commitment to Excellence
At the heart of 3W Floor Liners is a steadfast dedication to our customers' satisfaction. Our primary aim is to deliver unparalleled service in the industry. We actively track and respond to customer feedback from multiple independent platforms, ensuring continuous improvement. Our team takes pride in exceeding expectations and achieving customer delight.
3W at the 2024 SEMA Show
3W at the 2023 SEMA Show
Media Coverage of 3W
"Would I recommend them to other Tacoma owners? Absolutely. These mats represent a solid investment in protecting your truck’s interior while making maintenance significantly easier."
"Floor mats are not all made equal – there are your basic, generic, or one-size-fits-all options, and then there’s high-quality, made-to-fit and super durable 3W liners."
"For the price, it’s hard to beat what 3W offers here. You’re getting a complete, durable, and great-looking set that actually fits like factory gear. If we were buying new mats today, these would be our pick."
"The sustainable manufacturing industry benefits as durable yet environmentally friendly materials like those used in 3W Mats gain prominence, driving innovation in creating long-lasting products with minimal ecological impact."
Why choose 3W? – Premium Protection for Your Vehicle
At 3W Liners, we deliver top-tier automotive protection at an affordable price.
- 3D Scanning for Custom Fit: We utilize 3D laser scanning to precisely measure every vehicle. This ensures every liner is an exact custom fit, providing maximum coverage and protection.
- Rigorous Quality Testing: Our dedicated R&D team performs rigorous fitment testing and quality checks. We continuously improve products based on test results and customer feedback to prevent future issues.
- Premium TPE Material: Our liners are made from high-quality TPE (Thermoplastic Elastomer). This premium material is durable, non-slip, odorless, and non-toxic, ensuring a safe and healthy environment.
- Eco-Friendly and GRS Certified: We are committed to sustainability. Our products are GRS (Global Recycled Standard) certified, containing verified recycled content to support global environmental efforts.
We offer superior, dependable protection for your vehicle investment, without compromising quality or affordability.
What Our Customers Are Saying…
Mat a Better Cause
Environmental Commitment and Our Sustainable Materials
At 3W Liners, our commitment to the planet is paramount. Our floor mats have achieved Global Recycled Standard (GRS) certification, proving that we integrate verified recycled content throughout our supply chain, including a minimum of 50% recycled material in our products. We adhere to rigorous environmental and social criteria during manufacturing, using safer chemicals for both you and the environment. By focusing on GRS certification, we ensure our products contribute to a greener future while maintaining superior quality.
Our Partnership with Barks of Love
We believe in giving back to the community, especially to our furry friends. That's why we proudly partner with Barks of Love, a dedicated pet rescue organization in the U.S. that works tirelessly to reduce euthanasia rates and place homeless dogs in permanent, loving homes. We support their vital mission by engaging our customers through special promotional initiatives—for instance, donating a portion of your purchase to Barks of Love—demonstrating our love for animals and our commitment to social welfare.